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Our concept is simple: provide your message to the consumer where it will
do the most good: at the point of sale. Actually, it’s even a little more
accurate than that: we deliver your message to the consumer at the point of
decision.
The consumer has your product in their hands and is standing next to a
shopping cart. The consumer scans your product and views a very short but
powerful argument for choosing your product. From there, it’s an easy thing to
drop it in the cart and proceed to the checkout line.
What form does the message take?
The information is in a very short
video, lasting anywhere from 15 to 30 seconds. It requires no effort on the part
of the consumer past scanning the item or touching the screen and has the
advantage of the emotional impact that only video can provide.
How is the message carried?
Our system is in the aisle itself, on an
advanced touch-screen kiosk equipped with a barcode reader. The information is
given only when the consumer requests it.
Bottom line: we deliver your message when it’s needed and where it does the
most good.
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